Mobile Marketing

Why is SMS Text Messaging for Retailers?

The general availability of SMS text messaging — those 160-character messages exchanged on mobile phones — on everything from the most basic handsets to the most feature-rich smartphones makes text messaging the lowest common denominator for information dissemination and for sending out mobile coupons and other incentives driving consumers to bricks-and-mortar retail stores.

Moreover, consumers do not need smartphones or expensive data plans to sign up for alerts or to receive your offers and mobile coupons.

Under-served segments of the population, especially in terms of Internet access and other information-delivery mechanisms, can also be reached using SMS. Put simply, the key benefit of SMS to retailers is the ubiquity of SMS, that is, the ability to apparently be everywhere at the same time… your message in front of thousands of customers or potential customers…
— which nearly 100 percent of mobile phones can support
— and the high likelihood of text messages being read soon after receipt.

As mobile phones overtake land-line service in many homes, permission-based mobile communications becomes even more critical for retailers.  This is where The Practice Company provides guidance and direction for our customers.

The SMS Text opportunity for retailers is immense.

SMS not only improves communication between retailer and consumer with speed, but also cuts down waste. It is the ideal tool for retailers in an age when every citizen is mobile.

So, if you’re serious about your business and would like to get new customers and improve repeat business too, give us a call or contact us through our Contact Page. We truly care about your success and will work hard for you. After all, the more we help you, the more likely you’ll refer us to others.

Here’s to your continued success and wishing you all our best,
Bill Marks

Principal and Founder
ThePracticeCompany.com